maayan leshem Download CV
Product Designer · Tel Aviv

Designing products
people love to use.

Research-driven. Visually sharp. Built to ship.

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Selected Work

Complex Problems.
Clear Solutions.

Each project is a full-cycle engagement — from raw problem space to pixel-perfect delivery.

Project 01
UX Researcher & Product Designer

Legal Entities Management Platform

Complex data, one clear interface. I unified fragmented workflows across departments into a design system that eliminated overload and scaled across the org.

Enterprise SaaS Design Systems Data Visualization Cross-team Collaboration
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NexusCore — Compliance Dashboard
Project 02
UX Researcher & Product Designer

Employee B2B Portal: Payroll & Benefits

Payroll that feels human. Real-time salary visibility, on-demand earnings access, and a benefits experience that doesn't feel like HR paperwork — all fully compliant.

FinTech / B2B Mobile-First User Research Compliance UX
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Employee Portal — B2B FinTech Mobile App
Project 03
UX Researcher & Product Designer

AgTech: Bio-Stimulants Integration

Designed for the field, not the office. GIS mapping, irrigation scheduling, and plant-health insights in an interface built for real-world farm conditions.

AgriTech GIS Integration Outdoor UX IoT Data Design
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NutriNet — Agricultural Platform
How I Work

A process built
for results.

Research and craft, together. I design systems where clarity and aesthetics reinforce each other — never compete.

New tools are reshaping how we work. I know how to adapt — shortening long processes, using AI tools effectively and purposefully, all while staying grounded in the right foundations.

01
Phase 01
Discovery &
Strategy

I start in the problem, not the tool. User interviews, stakeholder alignment, and competitive mapping — until the real challenge is clear.

User Research Jobs-to-be-Done Market Analysis
02
Phase 02
Structural
Logic

Structure before aesthetics. I map information architecture and user flows until complex systems feel obvious.

IA & User Flows Wireframing Prototyping
03
Phase 03
Visual
Excellence

Structure becomes feeling. High-fidelity UI and motion with a visual language sharp enough to be remembered, consistent enough to scale.

UI Design Design Systems Motion
04
Phase 04
Precision
Delivery

Design ends when the product matches the vision. Annotated specs, dev collaboration, and QA — until it's right.

Dev Handoff QA Review Accessibility
Maayan Leshem
About Me

Maayan Leshem

Product Designer

I hold a 4-year design degree and have spent my career tackling an unusually wide range of products — from FinTech payroll tools and AgTech field management platforms to enterprise legal systems. Working across such diverse domains has shaped my approach: I start every project by understanding the people using it, not the requirements defining it.

I'm research-driven, detail-obsessed, and most energized by the problems that look impossible until you look closely enough.